How a Branding Video Can Help Increase Your Leads

The video is a very strong lead generation tool. This is the reason why it is gaining popularity with companies in different industries such as technology, healthcare, higher education, real estate, and hospitality.  There are three ways to make your video generate leads proving it is beneficial to produce content for your business via corporate video production that will increase your business’s reputation and generate leads.

1. Campaign Landing Pages

There are two stages in effective marketing. The first stage is attracting the prospects and the second stage is converting him to be an actual user of your products and services. Now, landing pages are created for conversion purposes. This is the reason why you need to grab the prospect’s attention first by a catchy and memorable video.


Supposing you want an audience to read a guide but they first have to download it, this is possible by luring them with the use of a video that is both captivating and funny. Grab your audiences’ attention by making a video that they will actually watch. There is no need to explain everything about your guide in the video; you have the landing page to take care of it. After watching the video, they feel more committed to what you offer and will most likely to proceed to the landing page content.

2. Educational, High-Value Content

Most of these types of videos are accompanied by an email gate or full form gate. Before the viewers can watch the video, they first have to sign-up using their contact details. This is the reason why you need to communicate to them clearly and convincingly the value of the content of the video. Creating email gates is like teasing the prospect to sign-up to access a valuable content.

3. Product /Demo Videos

A video showing how a product is being used is called a demo video. It is one of the most frequently visited videos on the internet.  Therefore, it is also one of the most effective ways to capture leads. Contrary to high-value content, here you don’t need a “gate” for them to access the video. You have to provide the video content for free because the viewers need to know first what they are signing-up for. When trying to capture a lead, try to devise other ways not to get their contact details up front. Instead of asking for the usual info like name, email address and phone number, use demo videos to learn more about the prospect. Ask them what type of technology they need or how many products they think they need monthly. Ask them for their contact details at the end. This strategy allows you to better qualify your lead.

Drone Development Stages

The development of Drone technology has passed over several stages since it was first conceived. In November 2012, the U.S. Naval force stacked an unmanned battle air framework, on board the USS Harry S. Truman for the drone’s first bearer based testing. The testing speaks to the start of creating successors to contemporary drones, which will be incorporated into battle stages like aplane carrying warships. This implies a noteworthy break with current practices of working drones in an entirely strategic, non-incorporated limit. In this manner, the X-47B shows the early phases of the U.S. military’s long haul vision for drone fighting through the advancement of an unmanned battle ethereal vehicle or UCAV.

Things to Know about Drone Development Stages

Inside this program, the U.S. Aviation based armed forces imagine a wide exhibit of UAVs, all of which are intended to play out the elements of customary military airship while supplanting the human pilot. The Air Force’s arrangement to create propelled drones and incorporate them into an undeniably independent stage is laid out in their guide for the future titled, Aviation based armed forces Unmanned Aerial System. The Air Force imagines little and medium-sized drones with deadly battle capacities that would be practically unrecognizable contrasted with today’s drone armada.

Today’s medium-sized Reapers are set to be supplanted by cutting edge MQ-Ma drones that will be organized, equipped for halfway self-governance, all-climate and measured with capacities supporting electronic fighting, close air support, strike, and insight, observation and surveillance missions. The MQ-Ma era will be supplanted by the MQ-Mb, hypothetically fit for assuming control significantly more parts once appointed to customary warrior aircraft and spy planes, including the concealment of air barriers, besieging and strafing of ground targets, and observation missions. This will usher in a new age of the drone technology, which will mean better drones and better usages.

The New Age Of Drones

The newest Drone technology is geared towards creating better and smarter drones. These will fly all the better on auto-pilot and be better connected to other drone stages for agreeable missions including numerous flying machine under the summon of a solitary pilot. Imagine, for example, one human administrator directing a solitary order drone that thusly holds influence over a little squadron of self-sufficient drones doing a planned air attacks. The year 2047 is the U.S. Aviation based armed forces’ heavenly vessel, the capstone for its long haul plan to turn the skies over to war-battling drones.

Things to Know about the New Age of Drones

By then, the USAF arrangements to have MQ-Mc ruling the skies with cutting edge hypersonic drones. It is conceivable that thirty years from now, the MQ-Mc will consolidate the majority of the advances of the current MQ-Mb era while being prepared for mission stages like an ethereal battle and rocket defense. Right now the United States has pretty much an imposing business model on drones, which won’t likely last any longer than the American syndication on atomic weapons did after WWII. Drone innovation is now multiplying, proposing that the United States is by all account, not the only nation that comprehends the future vital noteworthiness of drones.

Cutting edge military powers, for example, Germany and India have reported arrangements to procure battle drones, while a few different nations have developing UAV capacities, most outstandingly the Chinese, Iranians, and Russians. Of these three nations, China represents the most critical danger as far as UAV ability. The application and reconciliation of unmanned airship in the mid twenty-first century reflect the ascent of planes in the mid-twentieth century. Verifiably, the drone stage has confronted wariness and social restriction, trailed by constrained use in surveillance parts. RPAs were gradually incorporated into specially appointed parts, and now they are at a critical point in their development from working in a strategic specialty to possessing a characterizing part in future fights.